Newsletter – December 2008
AFTEC Introduces More Innovative Forming Systems
Written by GJ Stott
AFTEC keeping in pace of leading the precast fence wall industry with innovation, has launched two additional new StoneTree® Combination Fence Wall Systems, Models ST 315-6 & ST 415-6. The new systems are capable of producing Combo-Cast wall panels 3 feet (1 meter) and 4 feet (1.3 meter) tall with an integrated column, 3, 6 or 8ft. (1,1.8 or 2.4 m) high along with incorporating all the efficiency and advantages of the popular ST 615-6 and ST 815-6 systems.
ST 315-6 StoneTree® Combination Forming System
The new forming systems provide the perfect decorative fence wall and when combined with wrought iron or aluminium fencing between full height columns, the open look of the textured wall and decorative railing is astonishing. Low walls without the higher columns can also be produced for entry ways and those conditions where local codes require line of sight such as driveways, street corners and frontages.
Low wall with full size column Low wall with ornamental iron
This innovative method of product manufacturing, capable of producing two types of walls from the same forming system while simultaneously producing the column and panel integrally cast together, meet the challenge for maximum efficiency that no other method or system in the industry can come close to for constructing fence walls of this type
Jamie Hodges dba Seminole Masonry
in Central Florida Expands Product Line
From Traditional to Precast Masonry A Journey with Vision
Seminole Masonry, located in Northeast Seminole County in the City of Oviedo , was started by Jamie Hodges in 1998 with a $20 thousand dollar investment and eight employees. Jamie wanted to address the need for a high quality service orientated masonry supply and installation company. In the first year of operation, Seminole grossed $2.5 million and doubled that in the second year. At the height of the building boom, Seminole employed 150 to 170 employees with an annual volume of $25 million. Seminole has not only contributed to Jamie’s success, but also to the growth of this small town in Central Florida. Seminole Masonry is now one of the largest masonry companies in Florida, having worked with most of the major builders in Florida on large master planned community projects including retaining walls, perimeter walls, sign walls, lighting, fountains, signage, trellises, clubhouses and amenities centers.
Jamie Hodges with wife Maggie and the first panel produced by Seminole Walls.
This year, Jamie made the decision to further expand his operations by starting a new company, Seminole Walls, incorporating the StoneTree® Concrete Fence Wall System into yet another successful business in his portfolio of operations. Seminole started with a StoneTree® model ST 815-6 Forming System with two textured designs; the stacked stone and new split face block. Shortly thereafter, a StoneTree® ST 615-6 Forming System was added to help increase demand and expand opportunity. Recently, when informed of the StoneTree® ST 315-6 Combination Forming System, Jamie immediately ordered the first system produced to be ahead of the game with the innovative technology.
One of Jamie’s many talents is his insight of marketing products. The following experience with a home owner’s association is an example of how Jamie’s Innovative Marketing Techniques turned a discussion into a sale. The association needed to replace approximately 3,000 lineal feet of fence. An association meeting was called and Seminole Walls surprised the members by unexpectedly inviting them to meet outside to see a sample of the StoneTree® product setup on a trailer. They were so impressed with Seminole’s innovative action and high standard of quality, that when it came time to vote for approval, the StoneTree® System received an overwhelming vote of approval 29 to 1. This year, Seminole has already installed over 6,000 lineal feet of wall and presently have 9,000 lineal feet of projects pending. With Jamie’s vision and drive, Seminole Walls is experiencing an unprecedented first year success, in spite of the slow economy.
Seminole Walls casting yard Demolding the combination form
When asked “why did you decide to become a StoneTree® Licensed Manufacturer and installer”, he said, “The StoneTree® System provided us an opportunity to efficiently manufacture our own wall system and compliments what we’ve always done. We found that we were often bidding against precast walls and now that we manufacture and install StoneTree®, we’re a one stop shop. We now address all segments of the construction market”.
Nassau, Bahamas receives first StoneTree® Forming System
An exclusive project in Nassau, Bahamas is the newest recipient of The StoneTree® Fence Wall Forming System. The system was acquired by Albany and delivered this week with the forming system’s first project being one of the upcoming world’s most prestigious resort developments. Future details will be featured in a future newsletter
Big 5 Show in Dubai, UAE is Big Success
AFTEC’s presence at the Dubai Big 5 Show in late November was a great success, providing further expansion of the StoneTree® Fence Wall System in the Gulf Region. AFTEC now has a StoneTree® Producer in the Emirate of Abu Dhabi with many other interested parties in the Gulf Region.
StoneTree® Boundary Walls Continue to Change the Landscape in India
In July 2008, the NMSEZ Private Ltd. commenced manufacturing and installation of the StoneTree® Fence Wall building 100km of boundary walls in Navi Mumbai, about 30 km east of Mumbai. The NMSEZ project which stands for Navi Mumbai Special Economic Zone covers an area of over 50 square kilometers and is designated as a duty-free enclave while being deemed a foreign territory for the purpose of trade operations, duties and tariffs. Over 16 km of fence wall panels have been manufactured and over 8 km installed to date with four StoneTree® Forming Systems now in operation. The forming systems are being operated at a central location onsite and the manufactured products are transported to the various installation locations and constructed on a continuous basis.
Onsite storage area in Navi Mumbai Installed compound wall in Navi Mumbai
AFTEC Introduces New Brick Liner Design
After many requests from customers, AFTEC has developed a new brick liner for its StoneTree® Forming Systems. The new StoneTree® Brick Design fills the entire panel section and can be customized by applying a variety of color treatments.
New brick design for StoneTree® Forming Systems
All of us at AFTEC wish you a very enjoyable Holiday Season!
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